Twilio
Twilio is a cloud communications platform company with a bunch of apps, programs and services that help companies better connect with customers. Phone calls, text messaging, video chat and more, probably.
I was the first copywriter in the company’s history, which was a surprise. I sharpened the Twilio voice, collected and refreshed content and developed a consistent brand guide.
IP Messaging Beta (Chat)
Twilio’s voice was exclusively focused on speaking to developers, but when a beta launches that appealed to marketing departments and executives as well, it took a different approach. A more human-y voice for humans.
I collaborated with product marketing managers, designers and developers to establish accessible content for multiple audiences. As a product launch beta page, I ensured consistent copy for IP Messagingthat adhered to style and maintained readability.
Developed style, drove sessions to simplify language and wrote copy.
Conference product copy
Twilio’s content was largely focused on developers, hoping that engineers would find products and tell higher ups about it. But that...doesn't always work, for obvious reasons, so it was important to write this copy for a broader audience in mind. Because everyone begrudgingly has conference calls.
I met with product marketing managers, designers and developers to establish accessible content for multiple audiences. As a product launch page, I ensured consistent copy that adhered to style and maintained readability while including as much information as was needed to inform and sell the product.
Developed style, drove sessions to simplify language and wrote copy.
Voice overview
What happens when you have a bunch of under-performing content without much in the form of SEO? Find out below!
Spoiler: You rewrite it with new SEO research and content and improve the conversion rate. BAM!
I worked with the analytics team, product marketing managers, designers and developers to refresh content for multiple audiences. Adding SEO keywords and more consistent copy that adhered to style and maintained readability, led to a 5% conversion jump.
Refined style, drove SEO conversations and wrote copy.
Signal 2016 promotional content
Signal is a developer conference where Twilio showcases all the cool stuff they were releasing along with tutorials on current Twilio products. At Signal 2016, they gave away dope backpacks with light-up, arduino LED screens. What will they think of next?!
Created a simple teaser to both raise awareness and get people excited about Signal 2016 using a fun robot voice.
Concepted with a team and scripted.